Employing telemarketing has a powerful affect on lead-gen campaigns.  Due to higher response rates and greater knowledge of your contacts leads that are turned over to sales achieve the highest closing percentage possible. Depending on average sale amount ROI ratios of 10-50:1 are typical.

The best knowledge a sales person can have to close a sale is the buy profile of the people they are calling on. With telemarketing generated leads the lead is not considered sales-ready until it is confirmed that a contact matches a pre-defined target profile. LeadFish software maintains the profile data of all contacts and sends leads out only after they have met all the criteria demanded in the campaign setup.

Nothing is as powerful as people talking to people when it comes to getting information. Telemarketing is inherently personal and this idea can be leveraged to engage your contacts into providing additional suspects for your list.  These additions are typically good prospects and first contact with them is likely to be positive due to being pre-armed with profile information.

One of the greatest strengths in telemarketing is that a contact’s profile is known from the first time you make contact with them. This means that a decision can be made straight away on whether this person is sales-ready. LeadCenter software is designed to capture and react to this data getting leads out as soon as the data is gathered.