After you do your research you will find that LeadFish is just plain sizzling – it looks good and feels good and it has important features that even the biggest programs don’t have or do as well. With all its power it is simple to understand, simple to setup, and simple to execute. LeadFish is based on a process that has been tested in award winning call centers but completely rewritten for corporate marketing.

The de-duping and list cleaning features of LeadFish are very powerful. LeadFish cleans dirty phone and fax numbers, dirty names, and dirty zip codes. LeadFish de-dupes every customer list against itself and against the entire database. There isn’t a list that we can’t clean. In fact we provide cleaning services for some of our customers.

How many hours of data cleansing do you perform before running your weekly report? We consider any number too high because it indicates that you do not have a reliable database system.

If your system is unreliable, how can you trust the data you are getting from it? Sure reps make mistakes but a good system should not make mistakes. The built-in QC disciplines in LeadFish will spot rep mistakes but beyond that data cleansing is not required. With LeadFish the Campaign Document will redline any errors or omissions in setup. If the document is clean, the campaign will be clean.

LeadFish’s incoming inquiry module guides the caller through introductory questions and then finds the caller’s name in the database or creates a new record. The incoming inquiry module captures important information from the caller; the purpose of the call (“How can I help you?”), the source (“Where did you hear about us?), and which campaign is appropriate. After the caller is found in the database the program begins the qualifying process.

You certainly can import existing data if you have an existing campaign(s) that you want to continue in LeadFish. Sensight will analyze your existing data and provide instructions on exporting the data. Sensight will then import the data into the proper tables and finish the initial setup for you. You will then be able to modify the campaign using the LeadFish Setup Wizard selecting any of the the advanced features that you want to use.

This is not an either or choice. You can definitely save money by running campaigns in-house but there are times when you will need more expertise, or more reps, or the helping hand of a Sensight partner. You may want to outsource your larger and more complex campaigns. You have the option of partnering with your outsourcer where you are borrowing their reps for your campaign for a period of time.

What difference is there if the contact moves from a score of 60 to a score of 80 in a 100 point system or from a rating of 4 to a rating of 2 in a 10 point system where 1 is the highest rating? Many times the criteria, coming from qualifying questions, which produce the rating and the score, are the same. The essential difference between rating and scoring is in the implementation of a closed loop feedback process.

If you can’t implement a closed loop feedback process then why complicate your campaigns with scoring terminology? If you are running campaigns in which you go through the list just once then scoring makes no sense - except as an alternative way of rating. Scoring will only be useful in ‘nurturing campaigns.’ If you are not going to nurture the suspects then why bother scoring – just rate them.

Rating campaigns can do nurturing and email follow-up. For instance, some clients use qualifying questions such as these; may we send you “email with a follow-up call” or “email without a follow-up call?” Each of these answers produces a different rating and these qualifiers already factor in the email channel and the follow-up call.

Choosing a rating or a scoring process depends on several factors.

1. Some campaigns are just easier to setup using a rating system; non-nurturing campaigns, event registration, research campaigns, questionnaire campaigns.
2. In nurturing campaigns which factor in HTML email and web landing pages you will certainly want to capture all of this channel information that you can get and feed it back into your campaign. This is the best application of web marketing and the primary reason for using a scoring system.

In a nutshell, the typical telemarketing process begins with writing a detailed Program Document that specifies every aspect of a campaign; questions, scores, dialogue, incoming, sources, background info, and much more. Typically a programmer turns this document into a call center program. This process is time consuming and expensive if done well. LeadFish turns this process upside down.

In LeadFish the Campaign Setup Wizard guides the Marketing Manager (no programmer required) through setting up a new campaign by choosing a template with the most desirable options and then continues to guide the manager through the template’s screens where the empty fields are filled-in or modified from the template. In the last step the Setup Wizard prints out the Program Document which matches the data and options selected. This PDF document can be printed for the team to markup with revisions before the campaign goes live. Red lines in the Program Document indicate errors in setup and orange lines prompt one to reexamine options. If the Campaign Document has no red lines then the program will have no errors.

The traditional method of writing a Program Document and then building the program from the document is difficult and time consuming. Sensight radically reduces the time to produce a campaign and eliminates errors, enabling a Marketing Manager to build a campaign and have it ready for calling in a very short timeframe.