Telemarketing 101

Most lead scoring software focuses on the top of the funnel. A major competitor says “the battle between competitors is being won at the top of the funnel.” Is this true? Who is winning the battle, you or the software companies?

If you think it’s important to have scoring algorithms that can parse out minutiae such as the 15 common misspellings of Mickey Mouse. If you think it’s important to know all the ‘midsize companies in the Western United States’ that may have an affinity for your product, then you will need to hook up with another vendor of scoring software where you can spend your precious resources on pre-scoring criteria. If you want to get to the meat, check out the LeadFish approach.