Telemarketing 101

In a nutshell, the typical telemarketing process begins with writing a detailed Program Document that specifies every aspect of a campaign; questions, scores, dialogue, incoming, sources, background info, and much more. Typically a programmer turns this document into a call center program. This process is time consuming and expensive if done well. Sensight turns this process upside down.

In LeadFish the Campaign Setup Wizard guides the Marketing Manager (no programmer required) through setting up a new campaign by choosing a template with the most desirable options and then continues to guide the manager through the template’s screens where the empty fields are filled-in or modified from the template. In the last step the Setup Wizard prints out the Program Document which matches the data and options selected. This PDF document can be printed for the team to markup with revisions before the campaign goes live. Red lines in the Program Document indicate omissions in setup and orange lines prompt one to re-examine options. If the Campaign Document has no red lines then the program will have no errors.

The traditional method of writing a Program Document and then building the program from the document is difficult and time consuming. Sensight radically reduces the time to produce a campaign and eliminates errors, enabling a Marketing Manager to build a campaign and have it ready for calling in a very short timeframe.