Telemarketing 101

The response rate on email campaigns is 2%. What about the other 98%? Are you reaching them? Sure enough, email campaigns are the cheapest, easiest way to get your message out to 2% of your potential clients. What are you doing to reach the vast untapped potential of the 98%?  If you are not doing much then you have a big problem. And your problems are going to get even bigger if you spend all your time and budget installing automation software to reach the 2%.

Let us give you an example from the financial industry. There are 100s, if not 1000s, of investment newsletters and advisories for financial services and investment advice. These services rely heavily on email marketing for client retention and new client acquisition. Often these newsletters and advisories send out investment teasers every day - weekends included. And get this; every day has brand new content. Do you have the resources to send out 1000s of emails every day with new content? Another problem with this approach is that prospective investors will stay on these lists to get free advice even if they do not subscribe. How many on your list are going to opt in and subscribe or purchase? Is this your formula for success?

Check out one of our platinum partners who markets to the 98% - Direct Marketing Partners. DMP is a company that understand how to mix the human touch with email follow-up and tracking to achieve better results. This is the Sensight approach. DMP uses the LeadFish Software Suite and offers a full range of services. The DMP website has an abundance of good marketing information.

Direct Marketing for the "other" 98%